Lebih Praktis dan Irit dengan M-Banking

17, February, 2005

<!-- @page { size: 8.27in 11.69in; margin: 0.79in } P { margin-bottom: 0.08in } --> </p> <p>SALAH satu primadona ketika teknologi bergerak kian marak adalah makin diminatinya mobile-commerce (m-commerce).</p> <p>Lebih dari satu dekade silam, fungsi telepon seluler baru sebatas komunikasi dua arah, yakni percakapan (voice) dan berbagai variasinya. </p> <p>Namun, dalam perkembangan berikutnya, teknologi nirkabel makin pesat berkaitan dengan ditemukannya teknologi komunikasi dan transfer data seperti SMS dan MMS.</p> </p> <p>Semua itu diperkuat lagi dengan pertumbuhan penggunaan telepon seluler yang cukup tinggi yang sejalan dengan pertumbuhan fitur-fitur baru di ponsel. Apalagi setelah munculnya protokol WAP dan GPRS yang memungkinkan orang bisa mengakses Internet via telepon seluler.</p> <p>Akibat majunya fitur yang ditawarkan oleh operator seluler dan vendor handset, orang langsung berpikir, mengapa e-commerce–yang sudah berjaya di Internet–tidak masuk telepon seluler saja? Meskipun patut dicatat bahwa tidak semua m-commerce berbasis Internet dan tidak semua aplikasi nirkabel bisa dikatakan miniatur Internet.</p> <p>Pada intinya, m-commerce merupakan metode yang kapabel untuk “menjual dan mengirimkan suatu produk yang prosesnya dilakukan secara langsung ke tangan konsumen, di mana saja, melalui teknologi nirkabel” dan “menaruh outlet retail di tangan konsumen–di mana saja”.</p> <p>Lebih dari itu, m-commerce menghapus keterbatasan jarak, batas, dan dinding. Ia juga berarti bahwa “inilah untuk pertama kalinya Anda langsung menjangkau konsumen, tidak harus melewati mesin faksnya, mejanya, sekretarisnya, atau mailbox-nya. Tapi langsung ke konsumen Anda, yang berada di mana saja.”</p> <p>Aplikasi m-commerce yang bisa dibilang berhasil, antara lain pemesanan tiket online (e-ticketing), mesin pembayaran (vending machine payment), transaksi perbankan (m-banking), perdagangan (share trading), layanan buku alamat (address books), dan layanan direktori (directory services). Dalam jangka berikutnya akan mencakup penggunaan peralatan nirkabel untuk pembayaran berbagai produk dan jasa.</p> <p>Bagaimanakah prospek m-commerce ke depan? Dari sisi jumlah pengguna, Ovum Research memperkirakan akan ada 484 juta pengguna hingga 2005.</p> <p>Di Indonesia, layanan m-commerce yang mulai digemari adalah m-banking. Sejumlah bank kini berlomba-lomba menawarkan layanannya kepada para nasabah. Tak perlu harus mampir ke ATM, aktivitas transaksi seperti cek saldo, transfer, pembayaran berbagai tagihan, atau belanja pulsa, sampai aktivasi dan ganti PIN, bisa dilangsungkan melalui perangkat bergerak ini.</p> <p>Namun, diakui jumlah penggunanya masih belum begitu banyak. Terutama jika dilihat dari rasio jumlah pengguna m-banking dibanding jumlah nasabah bank yang memiliki layanan ini.</p> <p>BCA misalnya, sudah sejak tiga tahun lalu memperkenalkan layanan m-banking kepada nasabahnya. Namun, sampai saat ini, layanan ini memang belum begitu populer di kalangan nasabah BCA.</p> <p>Dari total 6,7 juta nasabahnya, hanya 300 ribu yang terdaftar di layanan m-banking. “Masih perlu edukasi,” kata Stephen Liestyo, Senior GM Consumer Banking BCA, pekan lalu.</p> <p>Padahal kemudahan tidak hanya dinikmati oleh nasabah, tapi juga bank. Bagi pihak bank sendiri ongkos layanan yang dikeluarkan lewat layanan m-banking pun jauh lebih murah ketimbang lewat ATM ataupun teller. </p> <p>Jika memang lebih praktis dan irit, mengapa m-banking tidak dijadikan pilihan utama bertransaksi? 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