Business by the Book

27, April, 2006

Bisakah menulis buku memberi manfaat bagi karir bisnis Anda? Menurut ahli pemasasaran Mike Schultz, jawabannya adalah "ya" — baik langsung maupun tidak. Menulis buku bukanlah sekadar merangkai kata jadi kalimat yang kemudian disusun jadi bab per bab. Tapi ada seninya di situ: bagaimana mempromosikan dan memasarkannya. Tak perlu jadi penulis yang cengeng yang hanya menunggu inisiatif promosi dari penerbit. Kalau perlu, rogoh saku sendiri untuk mempromosikannya — sebuah investasi yang tak bakal hilang sia-sia. Begini kata Business Week:

Every entrepreneur has heard the advice: If you want to stand out from the competition, write a book. But does becoming an author really pay off for small business owners? How does having a book affect a firm's bottom line? How important is it to hire professionals such as book agents, ghostwriters, and publicists? Mike Schultz, principal of the Wellesley Hills Group, of Framingham, Mass., decided to find out. [G!]

3 Responses to “Business by the Book”

  1. rendy Says:

    kalau di indonesia, contohnya :

    1.Hermawan kartajaya
    2.Purdi E Chandra

    dsb….

  2. rudyland Says:

    Cocok buat di Indonesia, dimana intelektualitas = tingkat popularitas

  3. bdi72 Says:

    tapi penulis indonesia masih sedikit deh. harus lebih banyak lagi….


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